Friday, May 27, 2011

To track your conversion and overall performance

To track your conversion and overall performance, you may use the free Shopzilla Performance Tracker.The Shopzilla Performance Tracker is a simple piece of code that you add to your receipt page.For Shopzilla-generated orders, the code calls a 1×1 clear pixel on the Shopzilla server, passing Orderand Sales information back to Shopzilla. This sales data is associated with the click that generated theorder and made available for reporting on the Performance Report.
Adding the Performance Tracker to your site allows you to receive enhanced reporting by combining click and cost data with sales performance data such as Orders, Sales Revenue, Conversion, Cost per Order, and Cost of Sale. This data enables you to identify the products that drive your performance results. It allows you to optimize your campaign according to your performance objectives